Although the market for e-bikes is growing exponentially, worldwide, in many countries, e-bikes are perceived as being for the old or inactive. Or both. Your opinion of e-bikes will undoubtedly differ, depending on where you are reading this.
Modesty is a value embedded in the Danish national psyche so it is not a country that is boastful about anything. Least of all design. But, as any international visitor or resident will note, design is as much a part of Denmark as hot and cold running water. When you live in Denmark, you take good design for granted.