Tag 'the story'

Cities have always been a population magnet. So much so that some countries have national policies aimed at investing in rural areas, to reduce the attraction of urban life. Many predict that, by 2030, 60% of the world’s population will live in urban areas. Even today, the figure is 50%.

Biomega makes a range of bikes, both mechanical and electric, all of them aimed at people who need to travel in and out of towns and cities. They all share a simplicity of design and quality of construction but their appeal is very broad, as is their purpose. Which is why men and women of all ages can be seen enjoying Biomega, whether riding to the office or delivering boxes.