Biomega is a premium urban bicycle company and brand, peerless within its category. Biomega bike designs and develops bicycles, electric bicycles and related accessories.
Biomega is committed to creating a paradigm shift in the way society imagines transportation by making urban ‘‘furniture for locomotion’’, developing city bikes so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega bike design brings social innovation, design thinking and urban city lifestyle to the world of bicycles, which start in urban city functionality and ends in high end bike design. The company and brand features collaborations with renowned bike designers such as Marc Newson and KiBiSi. The company, which was founded in 1998, distributes its products to more than 30 countries, and has its headquarters in Denmark.
Biomega’s philosophy is optimization of technology, ethics and aesthetics: New Tech, New Ethics, New Aesthetics.
The common perception of ethics is that of a static imperative: You should do x, y and z. Through our work with total quality management it has become apparent to Biomega that ethical good can be viewed as a simple quality that can be improved through process control, rather than trying to achieve an absolute and static state at once. Ethics can be as simple as make it better and better.