Biomega is a premium urban bicycle brand, peerless within its category. Biomega bike designs and develops bicycles, electric bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making urban ‘‘furniture for locomotion’’, developing city bikes so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega bike design brings social innovation, design thinking and urban city lifestyle to the world of bicycles, which start in urban city functionality and ends in high bike design. The brand features collaborations with renowned bike designers such as Marc Newson and KiBiSi. The company, which was founded in 1998, distributes its products to more than 20 countries, and has its headquarters in Denmark.
Biomega’s philosophy is optimization of technology, ethics and aesthetics: New Tech, New Ethics, New Aesthetics.
High-tech is a strange concept. ‘‘High’’ often seems simply to mean that there’s a lot of tech; frankly, who gives a damn about how much tech there is in a certain product? It’s about the quality of it, not the quantity. We operate with two tech concepts in our bike design work: Mega- and Meta-tech. Mega-tech is when the fascination of a certain technology becomes the driving force of the bike design, and innovation arises from a clash between form & function and this technology; Meta-tech is where technology becomes instrumental to the bike design and subsequently can cause paradigms to break in the application of technologies.
The common perception of ethics is that of a static imperative: You should do x, y and z. Through our work with total quality management it has become apparent to Biomega that ethical good can be viewed as a simple quality that can be improved through process control, rather than trying to achieve an absolute and static state at once. Ethics can be as simple as make it better and better.
Our history of style & value has a danish heritage. However danish design has in many cases become its own pastiche: Exaggerated, lifeless minimalism. This was not what the danish Masters intended. We have looked for a cheerful strain of danish design and breathed new life into this tradition, which we call Organic Minimalism. This style was anchored in furniture, then interior danish design. Now we are moving this interior danish design aesthetic to the outdoors—or if you prefer, we are making the entire urban landscape interior.