Biomega is a premium urban bicycle brand, peerless within its category. Biomega bike designs and develops bicycles, electric bicycles and related accessories. It is committed to creating a paradigm shift in the way society imagines transportation by making urban ‘‘furniture for locomotion’’, developing city bikes so beautiful that they compete directly with cars and imbue our cities with new meaning. Biomega bike design brings social innovation, design thinking and urban city lifestyle to the world of bicycles, which start in urban city functionality and ends in high bike design. The brand features collaborations with renowned bike designers such as Marc Newson and KiBiSi. The company, which was founded in 1998, distributes its products to more than 20 countries, and has its headquarters in Denmark.